2007 AWARDS Gala
Saturday, February 24th
Charleston Place
Black tie optional
The Advertising Federation of Charleston’s CALL FOR ENTRIES for the 2006/07 ADDY® Awards Competition
The DEADLINE was January 10, 2007
Redux Contemporary Art Center
136 St. Phillip Street
Charleston
The local ADDY® Awards are the first of a three-tiered national competition to recognize and reward creative excellence in the art of advertising. Gold ADDY® winners advance to district and national competition coordinated by the American Advertising Federation (AAF).
ENTRY FEES
Student - $20
WINNING ENTRIES
All winning student entries will be displayed depending on availability of space at the show/party on February 24, 2007 at the Charleston Place Hotel.
STUDENT COMPETITION
The Advertising Federation of Charleston strongly encourages student participation in all of its activities, including the ADDY® Awards. Work that wins a Gold ADDY® will progress from local to District and finally national competition with no additional fees to club or student. Applicants must be enrolled full or part-time in an accredited U.S. educational institution. Work may be developed specifically for this competition or submitted from previous projects or competitions. Work developed for paying clients will not be accepted, with the exception of work created by clubs as fundraisers or work created for student publications
1. SALES PROMOTION
1A. Packaging
1B. Point of Purchase
2. COLLATERAL MATERIAL
2A. Stationery Package
2B. Brochure, Annual Report
2C. Poster
3. DIRECT MARKETING
4. OUT-OF-HOME
5. NON-TRADITIONAL ADVERTING
6. TRADE or CONSUMER MAGAZINE AD
6A. Magazine Ad Campaign (2 to 4 ads)
7. NEWSPAPER
7A. Ad
7B. Insert
7C. NP Ad/Insert Campaign (2 to 4 ads)
8. INTERACTIVE MEDIA
8A. Web Site
8B. Interactive CD/DVD
8C. Online advertising (pop up/banner)
9. EDITORIAL DESIGN
9A. Cover
9B. Editorial Spread
9C. Series
10. RADIO
11. TELEVISION (TV)
12. CAMPAIGNS (mixed media)
13. ELEMENTS OF ADVERTISING
13A. Logo
13B. Illustration
13C. Photography
13D. Animation
ENTER HERE
A full description of ADDY® Award categories and entry details can be found at http://www.aaf.org/awards/addys.html.
All entrants must complete and print an online registration before bringing entry submissions and fees to the CALL FOR ENTRIES on January 10, 2007.
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